CRO Usability Audit

SportResearch.com

1. Overview of Key CRO Metrics

CRO Index60
A composite score indicating overall conversion readiness, site usability, and best practice adoption.
CRO Basics64
Reflects how well the site meets foundational CRO principles that influence user engagement and conversion.
Page Speed55
Gauges website loading speed and overall performance, critical for user retention and SEO ranking.
Tracking Hygiene45
Measures the accuracy and completeness of analytics and tracking setup (e.g., presence of tags, event tracking, etc.).
Experiment Agility0
Will track how effectively the site can run experimentation (e.g., A/B tests), integrate learnings, and iterate. (Coming Soon)
Section Scores
Performance across different website sections
Homepage50
Sitewide70
Product Listing Pages61
Product Detail Pages62
Pass/Fail Ratio
Distribution of passed vs. failed audit items
41

Pass

37

Fail

53% pass rate across all audit items

2. Homepage Audit
Score: 50
Assessment of the homepage's conversion optimization elements

Pass (11 items)

Fail (13 items)